Special moment in improving day-to-day services
Improved end times on peak days
When we talk about ‘customer focus’ here at Royal FloraHolland, we mean we are continuously improving and updating our services. Our entire team ensures that our day-to-day services run smoothly every day and that we meet the agreed lead times and delivery times. On the peak days of 3 and 30 April and 7 and 22 May 2018, we scheduled ‘early-bird’ auction days for our customers, starting the auction a full hour earlier. This initiative was welcomed by many of our customers.
Improved end times and larger number of transactions
We attained higher end times on the ‘early-bird’ auction days than on comparable days last year.
We also delivered around one million more transactions within a shorter period of time. Royal FloraHolland conducted a survey in October 2018 among more than 450 customers. Its purpose was to gather feedback on our services during peak days in 2018. After conducting an analysis based on this quantitative study, we spoke about our services at length with several of our customers. We will use this input to further improve our day-to-day services during peak days in 2019. We will continue to rise extra early in 2019 on several peak days to accommodate our busy customers.
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