Exchange special moment

Platinum Best Stand Award attracts extra crowds at International Flower Trade Expo (IFTEX)

Our company and its growers and buyers are literally in the business of bringing joy by supplying the world with flowers and plants. We not only seize the opportunities provided by the extra markets, but also attempt to add value to the direct trade between growers and buyers.

International suppliers currently account for 16% of our total turnover of €4.9 billion. In addition to Royal FloraHolland, there are also deliveries from international suppliers to export companies.
This means our international business continues to grow, although Royal FloraHolland does not yet add value at present. We have implemented an efficient logistics and international strategy to help improve this. The increased use of digital resources in the marketplace for floriculture products is one way to achieve this objective.

International Flower Trade Expo
To remind growers and buyers of the worldwide opportunities offered by our marketplace, we were in attendance at the International Flower Trade Expo (IFTEX) in June 2018. This international exhibition in Nairobi for the plant and flower industry annually attracts hundreds of international buyers and growers from all over Africa. In addition to catching up with our industry peers, we also promoted our marketplace with new business associates during the event.

Platinum Best Stand Award
We receive an extra little boost: during the IFTEX, we received the Platinum Best Stand Award for the best stand design. We received the award from Chris K. Kiptoo, Kenya’s Principal Secretary in charge of Trade. The accolade helped to attract even more attention to our stand.

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Highlights

Floriday

Floriday workshops

38

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Services

Quality clock logistics

96%

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Sustainability

Sustainable production

40%

Sustainable
flowers

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“Operations and
services in order … now
let’s get the job done!”

Varieties of flowers and plants traded

40.000+

Transactions
a day

100.000+

Suppliers

5.550

Members

4.031

Customers

2.465