A highlight in digital recognition

Gerhard van der Bijl: ‘Making floriculture a digital success’

Everything we do at Royal FloraHolland directly benefits our growers and buyers, simply because our success depends on their success. We therefore focus on providing the services and facilities they need the most. A perfect example is our digital marketplace, Floriday. Our investments in Floriday are limited to features that directly meet growers’ needs and requirements. This includes the development of a digital stock management system and several data services, and we are also working with our growers to develop Floriday into the leading global floriculture marketplace.

Computable CxO Award
We have been successfully working on our ambitious plans for our digital marketplace, and managed to attract attention for our efforts even beyond the floriculture industry. Gerhard van der Bijl, our Chief Digital Officer (CDO), received the prestigious Computable CxO Award at the Beatrix Theater in Utrecht on 30 October 2018. Floriday also placed second in the ‘Corporate IT Project of the Year’ category. Gerhard van der Bijl, speaking proudly of his teams’ performance: “This special moment fills us all with pride and strengthens team spirit within the company. It takes a strong team to win an award, and we couldn’t be more thrilled to receive this kind of external validation!”

Turning digital floriculture into a success
The judging panel’s report states that Gerhard merits the award for redesigning the company’s IT organisation within a short space of time. Gerhard van der Bijl: “Royal FloraHolland is creating a digital marketplace for the floriculture industry. We are investing substantially in this initiative, as we want to give all our growers the opportunity to be part of the new digital world.”

Next special moment:

Highlight in improving our day-to-day services. Read more

Highlights

Floriday

Floriday workshops

38

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Services

Quality clock logistics

96%

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Sustainability

Sustainable production

40%

Sustainable
flowers

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“Operations and
services in order … now
let’s get the job done!”

Varieties of flowers and plants traded

40.000+

Transactions
a day

100.000+

Suppliers

5.550

Members

4.031

Customers

2.465